AgriMarketing Workshops

Business Feasibility Workshop

Lemonade stand photoA First Cut Analysis, is a comprehensive overview of the market research process to help value-added agricultural entrepreneurs analyze their business ideas. 

However, the principles and methods you will learn in this guidebook will help you analyze almost any business opportunity.

What if you are already in business? The tools and techniques in Business Feasibility will help you identify opportunties in the marketplace and potential threats to your business before they happen so you can take advantage of the opportunities and take steps to minimize the threats.

Case studies are used to demostrate how to conduct the analysis. In Business Feasibility, we do not simply tell you what you should do, we show you how to do it.

Presented by Greg Wise and Bill Pinkovitz, faculty from University of Wisconsin Center for Community and Economic Development, Wisconsin Agricultural Innovation Center.


AgriMarketing Concepts

AgriMarketing ConceptsBasic marketing tactics - promotions, customer communications, media relations, advertising, and customer service.  In addition, learn ways to begin using the Internet and maximize a business web site.

Presented by Jane Eckert, CEO of Eckert AgriMarketing -

February 15 and 16, 2011 - Lincoln, Nebraska


AgriMarketing - online termsOnline Direct Marketing

This "train-the-trainer" session will show participants how they can help teach small business owners methods to incorporate online direct marketing into their business.  The program will showcase all types of technology that communicate with buyers and sellers.

Presented by University of Nebraska - Lincoln Extension Entrepreneurship Educators - Jennifer Nixon, Jay Jenkins and Connie Hancock and North Dakota State University Specialist - Glenn Muske.

November 2 and 3, 2011 - Lincoln, Nebraska